About
Katie Gatti Tassin started Money with Katie in 2020 as a place to document her journey toward financial independence. After leaving a corporate PR role in 2021, she dedicated herself full-time to money writing; in 2022, Money with Katie was acquired by Morning Brew. Katie’s content blends tactical personal finance with thoughtful commentary on economic, cultural, and political trends. Her youthful energy & passion for speaking toward current trends and issues draws in a younger, predominately female audience. She’s built a thriving platform: over 200,000 weekly newsletter subscribers, 150,000+ monthly podcast listeners, 10 million+ podcast downloads, 400K+ YouTube followers, and 319K+ Instagram followers
Signature Approach
Katie’s style stands out in its combination of tactical guidance and thoughtful context. She tackles money matters like investing, budgeting, and travel rewards, with practical how-to steps, while also exploring how cultural and economic forces shape personal finance. Her flagship Rich Girl Nation newsletter and podcast weave storytelling, data, and social commentary into weekly “essays” and interviews, making personal finance feel relevant and relatable. She also offers free mini-courses (e.g., Financial Independence 101), and her Wealth Planner tool has been widely popular.
- Emphasizes tax optimization, investing early, and intentional spending
- Uses research, data, and policy analysis to back advice
- Advocates financial autonomy through education, not shame
- Often challenges traditional narratives (homeownership, FIRE myths, etc.)
Why She Stands Out
Katie excels at connecting the dots between why finance matters and how to act. While many creators deliver one or the other, her work integrates macro-level insight (like housing trends or income inequality) with micro-level tactics (like HSA optimization or tax-smart investing). She maintains rigorous transparency—disclosing that she isn’t a certified pro, including affiliate disclaimers, yet only promotes tools she uses personally . As part of Morning Brew, she’s scaled without losing her authentic, essay-like tone and personal voice. She brings a modern feminist lens to a field historically dominated by men.
As she states, she is not a certified professional, which does hinder her in certain situations. Occasionally, she makes mistakes or fails to consider all variables in a situation. She will usually address these shortcomings if brought to her attention, but it is something to watch out for.
Who It’s For
- Curious readers who want more than budgeting advice—they want economic perspective
- Millennials and Gen Z navigating life decisions and cultural influence
- Listeners seeking content that’s both thoughtful and actionable
- Anyone looking for beginner to intermediate financial education plus social insight
- Creators and freelancers interested in travel rewards and lifestyle optimization
